Menu

The Athlete's Big Sister

Sydney Moore

I've had a passion for content creation since elementary school.

I used to watch YouTube videos and think, "I could do that, too."

I’d record and edit my own little videos—never posted them, but I loved the process.

Just creating for the joy of it.

In high school, I became a sports journalist, tracking weekly scores and updates. So this spark for media and storytelling has been with me for a long time.

By the start of my senior year of college, I decided it was time to take content creation seriously.

I had been dabbling for years, but something shifted—I saw the potential to turn this passion into something real.

That was about a year and a half ago, and it’s been one of the most rewarding decisions I’ve ever made.

Since then, I’ve launched a podcast, partnered with companies I admire, and built a community of athletes who not only listen, but trust me.

And this is just the beginning.

Positioning My Brand

I like to think of myself as a thought leader—a big sister to athletes.

That means creating content that’s not just informative but personal and honest—content that meets student-athletes where they are and speaks to what they’re actually going through.

My podcast, Let’s Talk About It, focuses on the topics that matter most: NIL, mental health, sports business, and more.

Every episode is built around a specific issue—something athletes are likely to be facing or Googling themselves.

And I keep each episode around 15 minutes.

I know athletes are busy.

They may not have time for a long podcast, but they still want answers—and I want to deliver those in a way that’s clear, accessible, and thoughtful.

Over time, I’ve had the chance to bring on some incredible guests—from top Title IX lawyers to innovators building the future of sports.

What I’m most proud of is how the show connects both sides: the industry and the athlete.

It’s about bridging that gap, giving student-athletes the tools, knowledge, and confidence to navigate their world.

An Early Defining Moment

One of my defining moments was landing my first podcast sponsorship.

It was a collaboration with The Zone, a mental health app for athletes. We started talking about a partnership just a few months after I’d started posting Instagram Reels.

That support meant everything to me.

We created a mental health series, which later expanded to feature volleyball student-athletes.

It wasn’t just a cool opportunity—it was validation.

It told me: what I’m building matters.

That experience gave me confidence in my voice, my vision, and my instincts. It helped me realize that this could be more than a passion project—it could be a long-term career.

My Favorite NIL Moments

Some of my favorite NIL opportunities have come from in-person events.

Like the time I visited a volleyball club in Rochester.

I practiced with one of their teams, hosted a live Q&A, and had real conversations with young athletes.

That kind of connection—the one where we talk, laugh, play, and learn together—is unmatched.

It’s one thing to post online. It’s another to show up in real life, share your story, and hear theirs.

That’s why I want to keep doing more Let’s Talk About It Live events.

The impact is real. And the reach? Limitless.