My Brand New World

Jackson Prince

Connect with Jackson:

I don’t always know how to introduce myself.

I’m a student. 

A basketball player.

A locker room hype guy.

I’m a content creator and podcast host. 

I'm an entrepreneur in a little bit of everything, but I wouldn’t have any of these roles if it wasn’t for the encouragement of some special people in my life. 

So, how did I get here?

Well, it’s kind of an unusual story.

Not the Typical Influencer

I grew up working hard with my head down.

My dad wanted me to try out a bunch of sports to build character and stay out of trouble. I bounced between soccer and hockey for a while before finding basketball. 

And once I did, we were all in.

It obviously didn't hurt to hit the game-winning shot in your first-ever basketball game. We were tied with 20 seconds left. I carved space between my defender with a cool spin move, or at least I thought it looked cool. I hit a floater, and then bang, we won.

I instantly fell in love.

From that point on, it was all about working hard.

I'm talking about 30 to 40 hours a week. Birthdays, Christmas, Thanksgiving — you name it, we were at the gym.

My dad was an aerospace engineer, so he very much prioritized academics over athletics.

My family, in general, instilled a very strong work ethic in me. If I was to represent our family name, I better do it right and the best way possible.

And so I did.

I joined travel leagues and never took a day off.

Creating social media content never crossed my mind at the time.

But during my junior year of high school in Duncanville, Brittany Graham, inspired me otherwise.

She was in charge of social media and took pictures and made videos about our team.

She saw I had a story to tell and the skills to share it.

She wanted me to start building my personal brand.

At that point, I didn’t even have an Instagram account.

I was so focused on my game and training that I didn’t think to put my life out there for everyone to see. 

Additionally, school was, and still is, my number one priority. Social media and basketball will never be more valuable than my education and degrees.

But, despite everything else on my plate, I decided to take a leap of faith and join social media around the age of 18.

I started with Instagram and quickly realized how much I enjoyed creating content and connecting with other people.

Whether it was through videos, photos, or stories, it was a new space for me to express myself. 

Fast forward to now, I have nearly 60,000 followers on Instagram and built a personal brand that I’m incredibly proud of.

I also earned a spot on Texas’ roster as a preferred walk-on. All those holiday hours were suddenly worth it.

I got to live out my dream of playing in the big leagues.

Leveraging my student-athlete career through NIL opportunities and partnerships is something I don’t take for granted. I’m honored to be in this new era in college athletics.

Content is King

When I was a kid dreaming of becoming a DI athlete, I always wondered what their lives looked like. 

I hope my content helps peel back the curtain to show people what goes into playing college ball.

One way I share my experiences is through my podcast. 

My podcast helps me have real and honest conversations with other athletes.

I don’t script anything, and I don’t plan out questions.

I simply pick a guest, do a little background research, and hit them up to see if they’re interested in coming on the show.

It’s an incredible feeling to talk to people I admire and learn from their journeys and perspectives.

I’m always looking to improve and grow, and the podcast is a platform that allows me to connect with others on a deeper level.

I consider it one of my most valuable assets when it comes to building my personal brand, and I look forward to seeing how it evolves in the future.